frequently asked questions
- I use my own feedback tools and find that I get comments this way and if patrons are really unhappy they tell us directly anyway, what benefit would I get from using the cards?
There are many benefits to using the How's My Service cards;
The decal shape (House) is an incredibly powerful sign for welcoming feedback. How's My Driving, having been established for over 15 years, has become the badge of road safety, courteousness and most importantly honest feedback. This is immediately identifiable to all members of the public and is seen very easily on the front of all How's My service cards.
Most people won't tell you what they actually think in person, for fear of confrontation or just not 'wanting to cause a fuss', they simply won't come back. Even though the cards are on site people feel more removed and comfortable with writing down comments and leaving them anonymously. Your potential of retaining this client is doubled just by giving them this outlet.
The Key Performance Indicators (KPI's) ask direct questions which will give you direct responses.
There is a section that will allow customers to leave their own comments if there is something they feel specifically passionate about this - it may be an area you haven't considered before so have not asked the question.
Your patrons can leave online feedback if they wish at their own leisure.
Even when customers do not leave feedback it sends out a fantastic message to your clientele that you care what they think. Subliminally this is a very strong message to be sending out, and will in fact diffuse a clients feelings just by being there.
This is your Unique Selling Point - what makes you different from your competitors? Well the How's My Service cards for a start!
The Feedback you gain can be used as a fantastic marketing tool - how many other sites will be able to boast 1,000 positive feedback comments - AND show them!
Perhaps just as importantly it can save and in fact earn you more money! Many of the sites already using the scheme have told us that they have opened up earlier or on days they usually wouldn't due to feedback given by patrons increasing their revenue or recipes they would like to be added to menus and others have in fact saved £100's of pounds already just by being told they use too much garnish or mayonnaise isn't needed etc.