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How’s My Driving? - Safe Driving Blog Tips

How to take a holistic approach to fleet management

Fleet management has completely transformed over the last decade and even more so since the pandemic began. Now, more than ever, businesses can see the impact an efficient fleet can have on its overall business operation. It is no longer about just procuring and maintaining vehicles and drivers, fleet managers are now responsible for driver health, mental and physical, compliance management, training and personal development, operational efficiency, being brand ambassadors out on the roads, environmental impact and more.
So, what is meant by the term holistic fleet management? It’s simply being aware of all aspects of your fleet responsibilities, on and off the road, in and outside the vehicle and supporting your drivers physically and mentally.
What is sustainable fleet management?
In terms of sustainability fleet management will look at reducing the environmental impact through areas such as fuel-efficient driving, reducing traffic congestion and other considerations. This is something that can be hard to monitor and ultimately improve. How’s My Driving? offers the opportunity for fleet managers to monitor their drivers actions when they are out and about on the road.
Fleet managers are also responsible for keeping the fleet vehicles routinely serviced and maintained to ensure they are not only running as efficiently as possible, but that they are also as safe as possible. Our membership service includes checklists for daily inspections, maintenance, reporting, and more.
Sustainability within the fleet is growing ever-important, as it leads directly into other areas of your business such as reducing risk, corporate social responsibility, employee health and safety and business efficiency to name a few.
Driver focus
A large portion of fleet management is the management of the drivers, from monitoring and updating their driving qualifications to checking in on their mental health.
“As a business owner, it allows me to offer my drivers any extra support and training they need in a timely way which addresses a direct concern.”
Leo Burdock, Director, Ambulance Services 24
Client Endorsement
Whilst many fleets now have telematics to monitor their routes and driving style which are extremely accurate in aiding you in route planning, live GPS and fuel reduction, it cannot tell you how your drivers are feeling and acting on the road. As your brand ambassadors they are representing the company every time they get in the vehicle. Your driver may be being discourteous to other road users or in need of further specific driving CPD and the How’s My Driving? badge on the rear of the vehicle allows the public to comment on the driving style gives your company the opportunity to address them individually, preventing any further issues.
In cab cameras and telematics are great for obtaining confirmation and evidence once an incident has happened and will be really useful in your investigation into any incidents that are reported. The How’s My Driving? service is an opportunity to address any issues, as well as praising positive and safe driving.
Becoming socially conscious
We understand just how important brand awareness is and that people think highly of your company. Many people will only ever see your vehicles out on the road and the way the driver behaves may affect their opinion of your brand as a whole. When you become a member of the How’s My Driving? service you become part of a company that thinks about your brand and how you can become involved in giving back to the road safety community.
As a socially conscious company we reinvest a proportion of your membership investment back into national road safety projects, allowing us to fund a variety of wonderful initiatives that really make a difference to creating a safer road space for all. As a member you will have the opportunity to shape the future of road safety and the community projects we support. Find out more about joining the service and the benefits here.
21 June 2021

Blog Archive

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Your Ultimate Guide To Logistics: Fleet Management 101

2023 May

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2023 April

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2023 March

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2023 February

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2023 January

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2022 December

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2022 November

Driver wellbeing: Why it is good to talk about mental health

2022 October

The Ultimate Winter Car Kit

2022 September

Road collision rates sliding back towards pre-pandemic levels

2022 August

New government plans could see self-driving vehicles rolled out by 2025

2022 July

Did you hear? The UK Government has launched Road Safety Investigation Branch

2022 June

Schools out for summer: How to stay safe when driving

2022 May

A Year On: The UK’s Transport Decarbonisation Plan

2022 March

The changes to The Highway Code you NEED to know

2022 January

Logistic industry trends for 2022

2021 December

Department for Transport’s £338 million investment to encourage cycling and walking

2021 October

Tyre Safety Checks...‘what’s stopping you?’

2021 August

5 easy ways to reduce your fleet insurance premiums

2021 June

How to take a holistic approach to fleet management

2021 April

New Year New Partnerships: Wirral Council

2021 January

Driving Better Mental Health in Logistics

2019 November

Check before you go! Knowing your vehicle is a vital key to staying safe on the roads.
Case Study - M.D Driscoll & Co Ltd
Five tips for newbie drivers

2019 October

The eyes have it! Staying safe with regular eye tests.
Ambulance Services 24 is one of the latest businesses to join How’s My Driving?
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2019 September

Busy Week at the RWM Show 2019
Can you rise to the challenge and ‘PLAY TEN’ with How’s My Driving?
Win a year’s free subscription at the RWM

2019 August

Love your lorry and win...
Why should you attend RWM 2019?

2019 July

Investing in ‘Driving Better Mental Health'
Recognising the brilliant and bright at the Talent in Logistics Awards

2018 December

The driver shortage

2018 October

Are we phone smart or is our addictionto social media steering us off the road?

2018 September

Partnership with leading insurance broker Jelf

2018 August

Do you have an innovative road safety idea?

2016 November

Fewer HGV collisions as speed limits on UK roads increase

2016 October

Thousands of lorries to be banned from London
Cycle helmets: Should we follow in Australia’s footsteps?
Why your lunch shouldn’t be a crash diet!

2016 September

10 reasons why you and your drivers should join ‘How’s My Driving?’
Struggling with stress behind the wheel?

2016 August

Should the Highway Code be taught in schools?
Research reveals most dangerous HGV designs for blind spots
Can you decipher common car safety features?

2016 July

British Government welcomes public opinion on autonomous vehicles
Will the proposed driving test changes improve road safety?

2016 June

Are Attitudes Towards Road Safety Issues Changing?
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2016 May

Pedal Power: London’s Cycle Boom
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Emergency services confidently ask “How’s My Driving?”

2016 April

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2016 March

Schoolchildren Driving Home Road Safety

2016 February

Top Tips for Reducing your Fleet Insurance

2016 January

The Ultimate Winter Road Safety

2015 December

Should we lower the Drink Drive limit?

2015 November

Welcome to Road Safety Week 2015
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2015 October

Survival tips for long distance driving

2015 September

New plans to overhaul driving tests

2015 August

THE most frustrating driving habits

2015 July

Minty Fresh and Birthday Ready
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2015 June

It’s Our Birthday!

2015 April

Where drivers are really looking?

2015 March

Safer Motorways: New Technology

2014 July

How’s My Driving and Just Fleet team up

2014 April

Budget safety scheme leading the way
Don't leave road safety to chance

2012 June

The Winner of the Cycle Sticker Competition

2012 March

Cycle Badge Competition

If you would like to get in touch with us to discuss setting your company up with the scheme, you can phone us on 01279 415 480. or email us at