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How’s My Driving? - Safe Driving Blog Tips

Using the How's My Driving? Service to promote a safer culture

Fleet management is a critical aspect of the logistics industry. It involves the management of all vehicles, including heavy goods vehicles (HGVs) and light goods vehicles (LGVs), used to transport goods from one place to another. Effective fleet management requires careful planning, coordination, and execution to ensure that the vehicles are well-maintained, safe, and efficient. Fleet managers must also keep a close eye on the running costs, which can significantly impact the bottom line of any logistics operation.
One tool that fleet managers can use to support their efforts is the How's My Driving service. In this blog post, we will explore how this service can help support fleet management and promote driver safety, sustainability, and road safety in the logistics industry.
Who are How's My Driving?
How’s My Driving? was the first road safety service of its kind introduced into the UK and since 1995 we have successfully raised the profile of road safety. It provides an opportunity for other road users to have a positive impact on driving behaviour, enabling potentially hazardous situations to be diffused, whilst helping drivers to become more aware of their driving style. By displaying our sticker, the public have a visual assurance that that the company cares about the safety of its drivers as well as how its brand is viewed on the roads.
The How's My Driving? Memebership

Transform the way you manage your fleet. No two businesses are the same, so our service is and always will be bespoke to your needs. Whether you’re a full-time fleet manager or thought of as more of an accidental fleet manager we’re here to help you manage your occupational road risk, which is every company's legal obligation.
Is your company ready for the big picture? Each member receives their individual members area, which is filled with management information on their fleet, incidents, depots, feedback and more. Our online tool forms part of your company’s road risk policy, supporting the reduction of bent metal costs, streamlining processes, reducing insurance premiums, as well as forming part of a corporate social enterprise policy.
Company benefits
We use real time data capture to manage your occupational road risk whilst supporting your drivers to do their job safely. The stickers placed on the back of the vehicles invite feedback from members of the public, which will support you to:
  • - Reduce road incidents and support local community
  • - Improve driver safety and engagement by receiving recognition for safe driving
  • - Reduce carbon emissions, insurance premiums, fuel, general wear and tear
  • - Opportunity for bespoke driving courses and CPD training
  • - Protect your reputation and showcase a powerful brand message
"I have been with How’s My Driving since 2018 & found the service to be a valuable tool in our risk management. The web-based portal is really easy to use & contains a full process of investigation, which again is easy to use...Mary & her team is exemplary, she could not be more helpful & has an excellent knowledge of compliance." Gary N Operations Transport Lead
Driver benefits
We understand that drivers may be apprehensive about the How's My Driving? service, however there are some direct benefits that they will receive, such as:
  • - Receiving praise and recognition for safe driving
  • - Members of the public highlighting faulty equipment and lights
  • - Positively influences driver behaviour via public comments
  • - Opportunity for bespoke driving courses and cpd training
  • - Displaying the badge is evidence of a companys confidence in the skill of their drivers 
"I wasn’t sure about having a badge on my van at first but somebody rang in with a compliment for me once, which was nice. Although I think I’m a good driver, if I’m honest it does make me more aware of the way I drive and handle situations on the road." James G Driver
How can the service support fleet management?
The How's My Driving service can support fleet management in several ways. Firstly, it can help fleet managers reduce the running costs of their fleet. By promoting safer and more efficient driving behaviour, the program can help reduce fuel consumption, vehicle wear and tear, and the risk of accidents, all of which can add to the running costs of the fleet.
Secondly, the service can help fleet managers ensure that their vehicles are well-maintained and in good condition. By monitoring the driving behaviour of their drivers, fleet managers can identify any issues with the vehicles, such as excessive idling or harsh braking, that may require maintenance or repair. This can help extend the lifespan of the vehicles and reduce the risk of breakdowns or other issues that may impact the logistics operation.
Lastly, the service can help fleet managers promote driver safety, sustainability, and road safety in the logistics industry. By providing drivers with feedback on their driving behaviour, the program can help them develop safer and more sustainable driving habits, reducing their environmental impact and minimising the risk of accidents.
What role does driver safety play in fleet management?
Driver safety is a critical aspect of fleet management. Fleet managers have a duty of care to ensure the safety of their drivers and other road users. Safe driving practices can help reduce the risk of accidents, injuries, and fatalities, as well as the associated costs and reputational damage. By promoting driver safety fleet managers can create a culture of safety within their organisation and promote safer roads for everyone. If you're a fleet manager looking to enhance your fleet management approach, consider incorporating the How's My Driving service into your program.
12 April 2023

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2019 November

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2019 August

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Investing in ‘Driving Better Mental Health'
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Partnership with leading insurance broker Jelf

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If you would like to get in touch with us to discuss setting your company up with the scheme, you can phone us on 01279 415 480. or email us at