How’s My Driving? - Safe Driving Blog Tips
Fleet management has completely transformed over the last decade and even more so since the pandemic began. Now, more than ever, businesses can see the impact an efficient fleet can have on its overall business operation. It is no longer about just procuring and maintaining vehicles and drivers, fleet managers are now responsible for driver health, mental and physical, compliance management, training and personal development, operational efficiency, being brand ambassadors out on the roads, environmental impact and more.
So, what is meant by the term holistic fleet management? It’s simply being aware of all aspects of your fleet responsibilities, on and off the road, in and outside the vehicle and supporting your drivers physically and mentally.
What is sustainable fleet management?
In terms of sustainability fleet management will look at reducing the environmental impact through areas such as fuel-efficient driving, reducing traffic congestion and other considerations. This is something that can be hard to monitor and ultimately improve. How’s My Driving? offers the opportunity for fleet managers to monitor their drivers actions when they are out and about on the road.
Fleet managers are also responsible for keeping the fleet vehicles routinely serviced and maintained to ensure they are not only running as efficiently as possible, but that they are also as safe as possible. Our membership service includes checklists for daily inspections, maintenance, reporting, and more.
Sustainability within the fleet is growing ever-important, as it leads directly into other areas of your business such as reducing risk, corporate social responsibility, employee health and safety and business efficiency to name a few.
Driver focus
A large portion of fleet management is the management of the drivers, from monitoring and updating their driving qualifications to checking in on their mental health.
“As a business owner, it allows me to offer my drivers any extra support and training they need in a timely way which addresses a direct concern.”
Leo Burdock, Director, Ambulance Services 24
Whilst many fleets now have telematics to monitor their routes and driving style which are extremely accurate in aiding you in route planning, live GPS and fuel reduction, it cannot tell you how your drivers are feeling and acting on the road. As your brand ambassadors they are representing the company every time they get in the vehicle. Your driver may be being discourteous to other road users or in need of further specific driving CPD and the How’s My Driving? badge on the rear of the vehicle allows the public to comment on the driving style gives your company the opportunity to address them individually, preventing any further issues.
In cab cameras and telematics are great for obtaining confirmation and evidence once an incident has happened and will be really useful in your investigation into any incidents that are reported. The How’s My Driving? service is an opportunity to address any issues, as well as praising positive and safe driving.
Becoming socially conscious
We understand just how important brand awareness is and that people think highly of your company. Many people will only ever see your vehicles out on the road and the way the driver behaves may affect their opinion of your brand as a whole. When you become a member of the How’s My Driving? service you become part of a company that thinks about your brand and how you can become involved in giving back to the road safety community.
As a socially conscious company we reinvest a proportion of your membership investment back into
national road safety projects, allowing us to fund a variety of wonderful initiatives that really make a difference to creating a safer road space for all. As a member you will have the opportunity to shape the future of road safety and the community projects we support. Find out more about joining
the service and the benefits here.